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MCAD Welcome Screens
When I was asked to create these slides that would give information before conferences of events in the MCAD amphitheater I was given three specs--To create something sequential, non-representational, and using the current view book colors.

What I came up with is a morphing of view book colors
in to various contortions and strand-like arrangements. They were created to give a non-overt impression of ink, spilling and flowing in cycles. The slides mesh well with the identity of the college and are striking to see projected at large proportions. They have a certain graphic detail and vibrance that make them and the news that they communicate pop.
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© Alexa Thoen 2008-2012
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